Struo Resources

The 15-question marketing audit most teams fail

Score your marketing in 5 minutes. Most teams struggle with question 3.

Peter Livingston · Founder, Struo

Most marketing isn't broken because of bad tactics. It's broken because there's no system underneath the tactics.

This 15-question audit surfaces structural gaps, not tactical ones. Score yourself honestly. Your first instinct is usually right.

Scale: 1 = Not at all. 5 = Yes, consistently.

0 of 15 answered

1. Messaging and positioning

Is your story clear?

Question 1

Can you explain what you sell and who it's for in one sentence a stranger would understand?

Question 2

Does every person on your team describe your value the same way?

Question 3

Could someone land on your website and know what you do within 5 seconds?

2. Audience and targeting

Do you know who you're talking to?

Question 4

Can you name your three most valuable customer segments by revenue?

Question 5

Do you know which channel your best customers came from?

Question 6

Have you talked to a customer about why they bought in the last 90 days?

3. Channel and execution

Are you in the right places doing the right things?

Question 7

Are you focused on three or fewer marketing channels?

Question 8

Can you name which channel drives the most revenue, not just traffic?

Question 9

Did you ship something in the last 30 days, like a campaign, content, or an email?

4. Marketing operations

Is there a system, or just effort?

Question 10

Does your team have a recurring marketing meeting with clear outputs?

Question 11

Is there a written marketing plan for this quarter?

Question 12

Can you see all active marketing work in one place?

5. Measurement

Do you know what's working?

Question 13

Do you review marketing performance at least monthly?

Question 14

Can you calculate your customer acquisition cost?

Question 15

Do you know which marketing investment produces the most revenue?

Answer all 15 questions to see your score

Your results

Here's where you stand.

0/75

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By category

What this means

Want a custom diagnostic from me?

Drop your email and I'll send you a personalized 1-2 page write-up based on your score. What's likely working, what's structurally weak, and where to start. No automated PDF. I'll write it myself based on your category breakdown.

Something went wrong. Try again or email [email protected] directly.

I'll send your custom diagnostic within 2 business days. No mailing list, no automation. Just me.

Got it. I'll send your custom diagnostic to within 2 business days. — Peter

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